my pillow stock

My Pillow Stock IPO: Can You Invest in this Pillow Company?

The following guide answers the question: Can you Buy My Pillow Stock?

Just like Undervalued Stocks, this popular pillow company could be an enormously profitable investment center.

Many ask similar questions about other popular retailers such as AliExpress or Patagonia.

A good night’s sleep can make all of the difference between feeling energized and ready to take on the day, or feeling sluggish and exhausted.

What is central to a good night’s sleep is a comfortable pillow. Each person has their own preference regarding how firm they like their pillow and there are many different designs made of various materials in order to adapt to this wide range of preferences.

My Pillow has become one of the premiere pillows available for purchase on the market.

Its expeditious growth can be attributed to the high-quality pillows that are the flagship of the company, additional bedroom supplies available for purchase, and the expert marketing campaigns the company has employed to resonate with its customer base.

We explore this question of buying My Pillow Stock below. If IPOs interest you, check out our list of the Best Upcoming IPOs.

What is My Pillow?

My Pillow, Inc., is a pillow-manufacturing company whose groundbreaking design has allowed it to become one of the most popular pillow companies in the U.S.

my pillow stock ipo

The My Pillow had been tested with 94 different foams before perfecting the open-cell, poly-foam pillow design.

Additionally, the pillows are non-allergenic, dust mite-resistant, washable, and dryable. The combination of the design and the other numerous benefits the pillow offers has allowed the company to sell over 50 million pillows.

There were 15 My Pillow retail locations as of 2017. These locations were spread throughout Minnesota, Iowa, North Dakota, South Dakota, and Nebraska.

What is My Pillow?

However, My Pillows are also sold on QVC, major retailers, trade shows, and the My Pillow website.

Additional products My Pillow manufactures and sells include mattresses, mattress toppers, mattress covers, Giza cotton sheets, towels, and pet beds.

My Pillow History

The My Pillow was invented by Mike Lindell in 2004. Lindell sold the four bars he owned in Minnesota and mortgaged his house to finance this endeavor and hand-sewed the pillows with help from his family.

My Pillow was invented by Mike Lindell

Lindell first set up operations at a kiosk in the Eden Prairie Center in Eden Prairie, Minnesota, where his first My Pillow was sold.

My Pillow would continue to be sold at mall kiosks, state fairs, and trade shows for the next six years without any notable uptick in sales.

My Pillow History

The product gained national notoriety when Lindell invested $500,000 to shoot a 30-minute infomercial in October of 2011.

An infomercial that was running 200 times per day on local and national networks when measured in September of 2013.

The first My Pillow retail location opened in 2012 in Burnsville, Minnesota.

My Pillow, Inc., shifted 75% of its production to creating cotton face masks to donate to health care workers, starting in March of 2020, due to the Covid-19 pandemic.

Mike Lindell announced in January of 2021 that My Pillow would be removed from Bed Bath & Beyond, Kohl’s, Wayfair, and H-E-B.

Awards

My Pillow has been recognized by various outside sources regarding its products.

One of the awards the company has won include the following:

  • 2013 – QVC’s Q-Star Award for Product Concept of the Year

Philanthropy

Besides the comfortable pillows and other bedroom products My Pillow provides, philanthropic endeavors have been central to the philosophy of the company as My Pillow constantly attempts to find ways to support the residents in the communities in which they serve.

The first example of the way My Pillow strives to make the world a better place is through the Lindell Foundation.

lindell foundation

This charity assists addicts, veterans, cancer patients, and various other groups in need.

The company has also donated pillows to the Sandra J. Schulze American Cancer Society Hope Lodge in March of 2015.

My Pillow has donated 10,000 pillows to charities and homeless shelters in states throughout the U.S. These states include South Dakota, Nebraska, Minnesota, Arizona, Idaho, South Carolina, North Carolina, Missouri, and New York.

Due to the life-changing ramifications that Hurricane Harvey imposed on citizens of Texas, My Pillow donated 60,000 pillows to residents in towns and cities across the state of Texas.

Criticisms and Controversies

My Pillow has falsely published testimonials in the past that claimed the symptoms of cerebral palsy, acid reflux, and menopause could be reduced with the use of their products. These claims have not been backed by any peer-reviewed studies.

From 2013 to 2016, the Better Business Bureau (BBB) received 220 complaints about My Pillow for a myriad of reasons.

There was a proposed class-action lawsuit in August of 2016 for false advertising as Mike Lindell was marketed as a sleep expert by My Pillow, but in reality, has no board certifications or training in sleep medicine.

The New York State Attorney General’s office charged My Pillow with failing to collect $500,000 in sales tax in August of 2016. The company ended up paying $1.1 million as a settlement.

My Pillow claimed its products could help those suffering from fibromyalgia, restless leg syndrome (RLS), and sleep apnea.

Due to these claims, the company had to pay $1 million to settle a false advertising lawsuit in November of 2016 by nine counties in California.

Only 1/3rd of My Pillow owners polled in a 2016 Consumer Reports review said they would purchase another My Pillow in the future.

The BBB revoked the accreditation for My Pillow and reduced its rating from an A+ to an F in January of 2017. This was due to the company’s misuse of the buy one, get one free promotional offer.

Dominion Voting Systems filed a lawsuit against My Pillow and Mike Lindell in February of 2021 for $1.3 billion for Lindell’s baseless claims that voter fraud had taken place on their machines during the 2020 U.S. Presidential Election.

The My Pillow Twitter account was permanently banned from the platform

The My Pillow Twitter account was permanently banned from the platform in February of 2021 for promoting election disinformation.

The same outcome happened with Parler and Donald Trump who created Truth Social as a result.

Boycotted Companies

Below is a list of companies that have decided to stop selling My Pillow in their stores due to the aforementioned controversies:

  • Dollar General
  • ShopHQ
  • Mattress Firm
  • Kohl’s
  • Kroger
  • BJ’s
  • Wayfair
  • Bed Bath & Beyond
  • TSC/The Shopping Channel
  • H-E-B
  • Affirm
  • Fingerhut
  • Kinney Drugs
  • Colony Brands
  • Bluestream
  • Coborn’s
  • Chewy.com
  • JCP

My Pillow Stock IPO?

As My Pillow, Inc., is a private company, you cannot purchase shares of stock within it.

My Pillow Stock – Estimated Value

Since My Pillow is not currently a publicly-traded company, there is not a price to report on how much a single stock in the company would cost.

The most accurate way to determine an initial IPO price would be to compare it to other pillow and mattress companies.

We can use the IPO opening price of companies specializing in this sector to get a range of what to expect for a price when the company does go public.

Tempur Sealy International

  • Opening Price of Stock: $3.87
  • Previous 52 Week High: $50.51

Tempur Sealy International

Casper Sleep

  • Opening Price of Stock: $14.50
  • Previous 52 Week High: $12.00

Casper Sleep

Kohl’s

  • Opening Price of Stock: $1.95
  • Previous 52 Week High: $64.80

Kohl’s stock

Urban Outfitters

  • Opening Price of Stock: $18.00
  • Previous 52 Week High: $42.10

Urban Outfitters

Sleep Number

  • Opening Price of Stock: $17.00
  • Previous 52 Week High: $151.44

Sleep Number

With the assortment of high-quality products and services provided and the expert marketing campaigns the company utilizes, one could infer that if My Pillow ever does go public, the price of their IPO could fall somewhere within the opening prices above

Therefore, it would be safe to assume that its IPO opening price could range from $2 – $24.

Whereas the potential growth of a single share of stock could reach between $2 – $745 when analyzing the previous 52-week highs of companies operating in the same sector.

Alternative Investments

So, you can’t buy stock in My Pillow, but you’re determined to buy equity in another pillow and mattress company.

What are some of your alternative options?

  • Tempur Sealy International, Inc. (TPX)
  • Casper Sleep Inc. (CSPR)
  • Kohl’s Corporation (KSS)
  • Urban Outfitters, Inc. (URBN)
  • Restoration Hardware Holdings, Inc. (RH)
  • Purple Innovation, Inc. (PRPL)
  • Tantech Holdings Ltd. (TANH)
  • Sleep Number Corporation (SNBR)
  • Icahn Enterprises L.P. (IEP)
  • Leggett & Platt (LEG)

Can You Buy Stock in My Pillow?

It is a great question to ask because this pillow company could be an enormously profitable investment center.

Especially when you take into account the popularity its products have garnered from millions of satisfied customers, commitment to selling the most comfortable pillow on the market, high-quality bedroom products offered, and expert marketing campaigns that have allowed the company to extend its reach even further.

Ultimately, no, you cannot buy stock in My Pillow, Inc. But with its expansion in products offered and continually growing popularity, the company could go public very soon.

Frequently Asked Questions

Can You Buy My Pillow Stock?

No, you can’t buy stock in My Pillow as they are a privately owned company.

When is the My Pillow Stock IPO?

My Pillow has not yet filed for an IPO, but with its dominance in the bedding industry, they could in the near future.

How Much Will My Pillow Stock Cost?

Although My Pillow has not filed for an IPO, would be safe to assume that its IPO opening price would fall somewhere in the $2 to $20 range.

Who Owns My Pillow?

My Pillow is owned and operated by Mike Lindell.