buffalo wild wings stock

Buffalo Wild Wings Stock IPO: Can You Invest in this Restaurant?

The following guide answers the question: Can you Buy Buffalo Wild Wings Stock?

Just like Undervalued Stocks, this popular restaurant chain could be an enormously profitable investment center.

Many ask the same question about other restaurants like Chick-Fil-A, Popeyes, and Raising Canes.

Pairing food with sporting events has been a time-honored tradition since the inception of sports in American popular culture.

When Buffalo Wild Wings was founded, it not only filled this hunger people had for chicken wings, it surpassed all expectations.

Their growth can be attributed to a multitude of factors, including mouth-watering options for every course of the meal, the vast assortment of beverage options that range from domestic and imported beers to specialty drinks made in-house, the delicious sauces and dry rubs that pair well with both bone-in and boneless wings that satisfy any palette, and the electric atmosphere each location provides for sports fans of all teams.

Prior to diving into whether you can buy Buffalo Wild Wings stock, it’s important to understand what it is and how it became as influential as it is today.

If IPOs interest you, check out our list of the Best Upcoming IPOs.

What is Buffalo Wild Wings?

Buffalo Wild Wings, known as B-dubs for short, is an American casual dining and sports bar franchise that combines delicious food with sports fandom.

can you buy buffalo wild wings stock

As of November 2020, there were a total of 1,270 Buffalo Wild Wings locations around the world. Within the United States, there are locations in all 50 states, as well as Washington, D.C. Internationally, there are locations in Canada, India, Mexico, Oman, Panama, Philippines, Saudi Arabia, United Arab Emirates, and Vietnam.

The flagship of the menu is the Buffalo-style chicken wings and the numerous sauces that there are to choose from.

They have sauces to fit any palette that ranges from delectably sweet to painfully spicy. Some of the most popular flavors include Teriyaki, Parmesan Garlic, Honey BBQ, and Asian Zing.

In addition to their chicken wings, Buffalo Wild Wings has an assortment of other mouthwatering options for any course of the meal.

what is buffalo wild wings

For an appetizer, they have fried pickles, cheese curds, and onion rings. Entree options include burgers, tacos, salads, wraps, and signature sandwiches. While chocolate cake, cheesecake, and ice cream are available for dessert.

A key promotional tool the franchise developed is known as the ‘Blazin Wing Challenge.’ It challenges willing customers to eat 12 of the hottest wings the franchise offers in under six minutes.

Those that conquer the challenge receive a free t-shirt and their picture on the wall, while those that fail are riddled with the embarrassment of defeat.

A key promotional tool the franchise developed is known as the ‘Blazin Wing Challenge.’

The company rewards its loyal and steadfast customers with the ‘Blazin Rewards’ program.

Customers simply sign-up, earn points while paying for food and drinks at any Buffalo Wild Wings location, and then redeem free food, merchandise, or tickets to sporting events when a certain amount of points have been earned.

 

Buffalo Wild Wings History

The concept of serving buffalo-style chicken wings came after Jim Disbrow had finished judging an amateur figure skating competition and met up with Scott Lowery to find a restaurant in the area serving chicken wings.

However, the two could not find a restaurant in the area serving what they were craving. It was at this time that the two decided to change that.

In 1982, Disbrow and Lowery brought their idea to reality when they founded Buffalo Wild Wings & Weck with no experience in the restaurant industry. The first location was established near the Ohio State University campus in Columbus, Ohio.

buffalo wild wings history

The company was franchised in 1992 with the help of a Chicago-based law firm, Francorp. The franchise fee was $15,000 to $20,000, plus a percentage of sales.

The company re-designed the way the locations were structured in 1995. This involved separating the bar and dining areas, while also increasing the seating capacity of their locations.

Various locations were branded BW3, while others were named Buffalo Wild Wings in a national advertising campaign to determine which of these names customers preferred. In 1998, the decision was made to officially standardize the name of the company to Buffalo Wild Wings.

Three venture capital firms purchased a majority stake in the company with a private placement in 1999. This was the equivalent of $8.5 million in shares. The purpose of which was to fund the goal of 20 additional locations by 2003.

The company diversified its investments in 2013 when it purchased a minority stake in PizzaRev. Then in 2014 purchased a majority stake in the Rusty Taco chain, which they renamed R Taco.

The Roark Capital Group and The Wendy’s Company purchased the restaurant chain in 2017 for $2.4 billion.

There were a total of 1,238 locations in all 50 states and Washington, D.C., in 2017.

In 2018, the Arby’s Restaurant Group renamed itself Inspire Brands, which included Arby’s, Buffalo Wild Wings, and R Taco.

Buffalo Wild Wings Stock IPO?

In 1998, an initial public offering (IPO) was considered for Buffalo Wild Wings due to the rise in popularity of the franchise and the expansion of locations that resulted from it.

However, due to unfavorable market conditions, the pursuit of an IPO was discarded.

Today, Buffalo Wild Wings is a subsidiary company; therefore, you cannot purchase shares of stock directly in the company.

Buffalo Wild Wings Stock IPO?

Buffalo Wild Wings Stock – Estimated Value

Since Buffalo Wild Wings is not currently a publicly-traded company, there is not a price to report on how much a single stock in the company would cost.

The most accurate way to determine an initial IPO price would be to compare it to another chain of fast food and casual dining restaurants.

We can use the IPO opening price of similar chain fast food companies to get a range of what to expect for a price when the company does go public.

McDonald’s

  • Opening Price of Stock: $22.50
  • Previous 52 Week High: $247.05

mcdonalds

Chipotle Mexican Grill

  • Opening Price of Stock: $22
  • Previous 52 Week High: $1,940.991

chipotle

Shake Shack

  • Opening Price of Stock: $21
  • Previous 52 Week High: $138.38

shake shack

Domino’s Pizza

  • Opening Price of Stock: $14
  • Previous 52 Week High: $548.72

domino's

With a business model that differentiates itself from its competition and the continued expansion in areas around the U.S. and the world, one could infer that if Buffalo Wild Wings ever does go public, the price of their IPO could fall somewhere within the opening prices above.

Therefore, it would be safe to assume that its IPO opening price could range from $15 – $20.

Parent Company

Buffalo Wild Wings is owned by its parent company, Inspire Brands. An organization that has also remained privately owned.

inspire brands

Inspire Brands also owns several other companies in addition to Buffalo Wild Wings.

Below is a list of additional companies that Inspire Brands owns:

  • Arby’s
  • Rusty Taco
  • Baskin-Robbins
  • Dunkin’
  • Jimmy John’s
  • Mister Donut
  • Sonic Drive-In

alternative investments

Alternative Investments

So, you can’t buy stock in Buffalo Wild Wings, but you’re determined to buy equity in another chain restaurant or casual dining franchise. What are some of your alternative options?

  • McDonald’s (MCD)
  • Chipotle Mexican Grill (CMG)
  • Shake Shack (SHAK)
  • Yum! Brands (YUM)
  • Restaurant Brands International (QSR)
  • Dominos Pizza (DPZ)
  • The Wendy’s Company (WEN)

Can You Buy Stock in Buffalo Wild Wings?

It is a great question to ask because this casual dining and sports bar restaurant chain could be an enormously profitable investment center.

Especially when you take into account the explosion in the popularity of the brand, expert advertising techniques utilized to promote their products and specials, consistent innovation of the items on the menu, and the high-quality food and beverages served.

Ultimately, no, you cannot buy stock in Buffalo Wild Wings. But with its rapid growth and expansion into areas all around the U.S. and the world, the company could go public very soon.

Frequently Asked Questions

Can you Buy Buffalo Wild Wings Stock?

No, you can’t buy stock in Buffalo Wild Wings. But with its rapid growth and expansion, the company could go public very soon.

When is the Buffalo Wild Wings IPO?

Buffalo Wild Wings has not filed for an IPO, but there are reports that Buffalo Wild Wings is considering an Initial Public Offering (IPO) soon.

How Much will Buffalo Wild Wings Stock Cost?

Although Buffalo Wild Wings has not filed for an IPO, would be safe to assume that its IPO opening price would fall somewhere in the $15 to $20 range.

Who Owns Buffalo Wild Wings?

Buffalo Wild Wings is owned by Inspire Brands.